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Trends & Insights

Trends & Insights

 

In global, regional and local markets, the breadth and depth of our marketing research services give Nielsen an exceptionally broad overview of the major trends in the marketplace for consumer packaged goods and services, and a unique perspective on consumer behaviour. Our publications, reports and studies provide readers with valuable and useful information about the dynamics of consumer marketing.

Publications

Get invaluable information and insight into marketing practices and consumers’ attitudes and motivations, purchase habits, brand preferences, and media consumption patterns from our publications:

  Nielsen Insights Asia Pacific 2006
  Nielsen Insights Asia Pacific 2005

 

Reports and Studies

View annual trend and market information on the leading grocery brands, the grocery, pharmaceutical, and media industries.

  Taiwan Aging Report-1
  Taiwan Aging Report-2
  The Global Impact of an Aging World
  Private Label Report
  Global Executive News Reports
  2011 Q4 Consumer Confidence Survey Report
  2011 Q3 Consumer Confidence Survey Report
  2011 Q2 Consumer Confidence Survey Report
  2011 Q1 Taiwan Consumer Confidence Survey Report
  2011 Q1 Global Consumer Confidence Survey Report



Featured Reports


Nielsen 2011 Q4 Consumer Confidence, Concerns and Spending Intentions Around the World
Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region’s 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

Read more.

The Global Impact of an Aging World  
Between then and December 31st, 2029, about 10,000 people will reach age 65 every day in the United States alone. But aging is not the sole province of the U.S., or even the more developed world. Of all the countries in the world, only Niger in Saharan Africa will not see an increase in its median age over the next ten years – it will start to rise after 2020, according to the UN Population Division World Population Prospects. Population aging is not a short-term trend or even a mediumterm one.
Read more.


 




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