4 August 2010
Online portal giant, MSN, has announced today that it has signed with global research company, Nielsen, for online audience measurement of its advertising portal properties in Taiwan.
The agreement will see Nielsen provide MSN with a range of online audience measurement metrics via its tagging service, Market Intelligence, across Microsoft’s 3C (electronics), auto, entertainment, fashion, homepage, lifestyle and news sites.
“We are very excited about the insights Nielsen’s tagging service will provide us with, enabling us to more thoroughly understand the demographic profile of our users,” says Nora Chung, MSN’s Regional Marketing Manager. “This in turn will allow us to provide our advertiser and agency clients with independent, third-party metrics that they are familiar with, to assist with their advertising spend decisions.
“What’s more, the broader online market data Nielsen’s tagging service provides means we can compare and benchmark the performance of MSN’s homepage and channels against other online players in the Taiwan market, helping us to continue to improve the MSN offering.”
The MSN win is the latest in a string of recent successes for Nielsen’s online business in Taiwan, with 10 major local agencies including Carat, MindShare, ZenithOptimedia, Starcom and Media Palette, now signed up for the company’s Market Intelligence tagging services and 26 sites tracked.
“Advertisers and agencies are reliant on the major publishers to provide them with independent and accurate third-party metrics to guide their media buying decisions and help them understand campaign reach,” notes Sonia Liang, Business Development Manager of Nielsen’s online business in Taiwan. “We have certainly seen an increase in the level of interest in audience measurement data in the Taiwan market, and we are thrilled that a major player such as MSN has joined our growing Market Intelligence subscriber base.”
About Nielsen Market Intelligence
Nielsen Market Intelligence empowers Internet publishers and site owners to grow online advertising income as it assists in identifying a site’s competitive strengths, monitoring seasonal industry trends and leveraging market movements. This service facilitates the process of identifying advertising opportunities, and media budget allocation for media and advertising agencies.
About The Nielsen Company
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, http://www.nielsen.com.
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