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3 June 2009
Taipei
Nielsen Online, a service of The Nielsen Company, has announced they will launch a new Online Audience Measurement service in Taiwan in July. Nielsen’s new service, Market Intelligence, will increase the transparency and accountability within the Taiwan online industry.
Utilising a standardised “page tagging” methodology, Market Intelligence will provide independent, third party verification of Internet traffic and enable publishers, site owners, and advertising agencies to benchmark the true performance of Websites. Market Intelligence will empower Internet publishers and site owners to grow online advertising income as it assists in identifying a site’s competitive strengths, monitoring seasonal industry trends and leveraging market movements. Concurrently, the new service facilitates the process of identifying advertising opportunities, media budget allocation and post-campaign evaluation for media and advertising agencies.
Lisa Cousens, Regional Development Director, Nielsen Online Asia Pacific comments, “Accurate and consistent online reporting via independent browser based measurement helps to instil confidence in the online medium. Having all publishers and site owners measured in exactly the same way gives advertisers and agencies the ability to plan their online advertising investments using figures they can trust. This confidence has been proven to be vital in unlocking Internet advertiser spend in Asia Pacific markets where we have launched the service previously. We are looking forward to launching this new service in Taiwan in July.”
Nielsen Online measures online audience and advertising across a geography representing more than 80 percent of the world’s online activity. Adding Taiwan to the already extensive global coverage ensures that Nielsen would offer the most comprehensive, independent online measurement service for a global medium. The Nielsen Online global footprint includes the UK, France, Spain, Italy, Germany, Bulgaria, South Africa, Switzerland, Sweden, Australia, New Zealand, China, Taiwan, Singapore, Japan, the U.S., Russia, UAE and others.
“By adding Market Intelligence to our product portfolio in Taiwan, Nielsen expands its capabilities and expertise across this dynamically developing region. We can now deliver new actionable consumer insights and integrated solutions to our clients in Taiwan and beyond to help them implement well-targeted marketing strategies”, said Jennifer Wang, Managing Director, The Nielsen Company Taiwan Ltd.
“The Internet is now a fundamental part of day-to-day life and has become the second most popular media, overtaking newspaper since 2007 in Taiwan, according to Nielsen Media Index, a product of The Nielsen Company. In the current volatile market the Internet is increasingly important and has become the number one resource for timely information for businesses and consumers. It is also developing as a prime marketing and advertising tool. Therefore, it is vital for companies to understand their online audiences and how they behave”, said Tina Teng, Executive Director, Media Research, The Nielsen Company Taiwan Ltd.
“As we were struggling with ways to provide more clarity and accountability to our advertisers and agency clients about internet user and advertising metrics, Nielsen Online came introduce the great product to us. It offers a wide range of tools that help agencies/advertisers plan, develop, execute, and track marketing campaigns more effectively towards their key consumer audience online. With the introduction of the services, I believe the Internet advertising market in Taiwan will be more robust, visible, and trustworthy with a new set of measurement standards” said Jeff Han, Senior Director, Marketing and Sales Strategy Planning, Yahoo! Taiwan.
About Nielsen Online
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online and mobile audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings, Nielsen BuzzMetrics and Nielsen Mobile brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their digital, mobile and marketing strategies. For more information, please visit www.nielsen-online.com. Also, visit our blog at www.nielsen-online.com/blog.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information, media information, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com
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