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11 March 2014 NIELSEN: TAIWAN CONSUMERS HIGHLIGHT OPPORTUNITIES FOR RETAILERS, BRAND MARKETERS AND SERVICE PROVIDERS TO BETTER MEET NEEDS OF AGING CONSUMERS

 
25 February 2014 NIELSEN: 39 PERCENT OF TAIWAN CONSUMERS CHOOSE CARDS OVER CASH AS PREFERRED PAYMENT METHOD FOR EVERYDAY SPENDING
 
19 February 2014 NIELSEN SURVEY: 69 PERCENT OF GLOBAL RESPONDENTS BELIEVE THEY WILL
ACHIEVE FINANCIAL GOALS; NEARLY HALF OF TAIWANESE RESPONDENTS BELIEVE
THEY WILL NOT
 
17 February 2014 ILLEGAL EDIBLE OIL AFFECTS TAIWANESE CONSUMER BEHAVIOUR: THREE IN TEN WILL REDUCE DINING OUT
 
12 February 2014 NIELSEN: GLOBAL CONSUMER CONFIDENCE HOLDS STEADY TO CLOSE 2013, WHILE SPENDING INTENTIONS RETREAT TO Q4 2012 LEVELS
 
7 January 2014 ANDY HUANG APPOINTED MANAGING DIRECTOR OF NIELSEN TAIWAN
 
18 November 2013 NIELSEN SURVEY: 77 PERCENT OF TAIWAN RESPONDENTS SAID LOYALTY PROGRAMS WERE AVAILABLE WHERE THEY SHOPPED
 
31 October 2013 83 PERCENT OF TAIWAN RESPONDENTS SAY THEY ARE IN A RECESSION; CONCERN TOWARD RISING UTILITY BILLS JUMPED
 
8 October 2013 NIELSEN: 88 PERCENT OF TAIWAN ONLINE RESPONDENTS SAY RISING FOOD PRICES WILL IMPACT THEIR GROCERY CHOICES
 
 
   
 
Trends & Insights

 

 

 

THE AGE GAP--AS GLOBAL POPULATION SKEWS OLDER,ITS NEEDS ARE NOT BEING MET
A whopping 2 billion people worldwide will be 60 years and older by 2050, according to the World Health Organization. That’s one in five people. Yet industries are largely unprepared to meet the needs of aging consumers, according to new findings from Nielsen.

     

  ARE WE FINANCIALLY PREPARED FOR THE FUTURE? SAVING AND INVESTMENT STRATEGIES AROUND THE WORLD
Money can be tight no matter where we live. After paying essential living expenses, there is often too little money left for spending or saving on discretionary items. In fact, Nielsen reports that around the world we allot just 10 percent of our monthly income for saving and investment purposes on average. Is that enough? Learn more from our SAVING AND INVESTMENT STRATEGIES AROUND THE WORLD report
     

 

GLOBAL CONSUMER CONFIDENCE HELD STEADY AT THE END OF 2013, WHILE SPENDING INTENTIONS RETREATED
Global consumer confidence held steady with an index of 94 for three consecutive quarters, ending 2013 one point higher than it started (Q1 2013) and three points higher than the same time period the previous year (Q4 2012), according to consumer confidence findings
from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

     

  A CHANGING LANDSCAPE: CONCERNS AND SPENDING INTENTIONS AROUND THE WORLD
Global consumer confidence indexed at 94 in the third quarter, no change from Q2 2013, and a two-point increase from the same period last year (Q3 2012), according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
     

 

STATE OF MIND OR SHARE OF WALLET? THE MIDDLE CLASS SPENDING FLEXIBILITY AROUND THE WORLD DURING INFLATIONARY TIMES
The expanding middle class meets rising food prices. The convergence of these two mega trends is set to dramatically and permanently reshape the consumer landscape. With the global middle class growing by 70 million each year, and food prices expected to more than double within 20 years, the world is entering an unprecedented period of rising demand, economic pressures and aspirationally-driven buying behavior.

     

 

.GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES: BELIEVABILITY IS KEY IN ADVERTISING EFFECTIVENESS
The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. Word-of-mouth recommendations increased 6 percentage points from 78 percent in 2007, and owned advertising on branded websites increased 9 percentage points to 69 percent in 2013.

     



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