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12 April 2012 NIELSEN: GLOBAL CONSUMERS’ TRUST IN “EARNED” ADVERTISING GROWS IN IMPORTANCE
 
8 February 2012 GLOBAL CONSUMER CONFIDENCE INCREASES ONE POINT TO 89 IN Q4 2011, WHILE TAIWANESE CONFIDENCE FALLS 16 POINTS TO 71
 
1 February 2012 MORE THAN HALF OF CONSUMERS AROUND THE WORLD CONSIDER THEMSELVES OVERWEIGHT
 
31 October 2011 TAIWAN CONSUMER CONFIDENCE FALLS FOR TWO STRAIGHT QUARTERS
 
19 October 2011 GOOD VALUE TRUMPS LOW PRICES, EVEN IN TOUGH ECONOMY
 
29 July 2011 NIELSEN: TAIWAN CONSUMER CONFIDENCE DROPS SLIGHTLY
 
23 May 2011 NIELSEN: TAIWAN CONSUMER CONFIDENCE REACHED A HISTORIC HIGH TO 91 POINTS
 
20 May 2011 THE NIELSEN COMPANY APPOINTS EMILIE DAROLLES MANAGING DIRECTOR, NIELSEN TAIWAN
 
17 March 2011 44 PERCENT ONLINE TAIWANESE DEFINE “ELDERLY” AS OVER 60
 
3 March 2011 NIELSEN: TAIWAN’S ADVERTISING MARKET REBOUNDS 19% IN 2010, FIRST GROWTH SINCE 2004
 
28 January 2011 NIELSEN – CONSUMER CONFIDENCE FELL IN 25 OUT OF 52 COUNTRIES in Q4 2010 AMID UNEMPLOYMENT AND INFLATION CONCERNS
 
5 November 2010 ASIA PACIFIC FMCG SALES GREW 12% IN SECOND QUARTER 2010, REVERSING BROAD SLOW-DOWN IN 2009
 
28 October 2010 NIELSEN: HOPE FOR A FULL GLOBAL ECONOMIC RECOVERY IN 2010 DIMINISHES
 
23 August 2010 VIDEO CONSUMPTION ACROSS MULTIPLE PLATFORMS IS A GLOBAL PHENOMENON
 
4 August 2010 MSN SIGNS WITH NIELSEN FOR ONLINE AUDIENCE MEASUREMENT
 
22 July 2010 TAIWAN’S ADVERTISING MARKET REBOUND GREW 24% IN FIRST HALF OF 2010: NIELSEN
 
 
  21 July 2010 NIELSEN: FULL ECONOMIC RECOVERY SLOWER THAN ANTICIPATED  
     
  9 July 2010 THE FANS DEMAND IT: INSTANT VIDEO REPLAY WANTED FOR WORLD CUP GAMES ACCORDING TO NIELSEN  
     
  7 July 2010 5.58 MILLION TAIWANESE IN-HOME TV VIEWING FOR THE ROUND OF 16 MATCHES  
     
   
 
Trends & Insights

 

 

NIELSEN 2011 Q4 CONSUMER CONFIDENCE, CONCERNS AND SPENDING INTENTIONS AROUND THE WORLD
Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region’s 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

     

  A NIELSEN REPORT BATTLE OF THE BULGE & NUTRITION LABELS HEALTHY EATING TRENDS AROUND THE WORLD
Half (48%) of consumers around the world are trying to lose weight. One-in-seven are cutting down on fats to shed unwanted pounds. Six-in-10 indicate difficulty grasping nutritional labels on food packages. Over two-thirds believe nutritional claims are either never or only sometimes trustworthy. Half of global respondents say fast food restaurants should always include calorie information on menus.
   

  TAIWAN CONSUMER CONFIDENCE FALLS FOR TWO STRAIGHT QUARTERS, ECONOMY RE-EMERGES AS TOP GLOBAL CONCERN
Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. Taiwan experienced two consecutive quarters of decline with online consumer confidence falling to 87 in the third quarter of 2011.
     

 

2011 Q2 GLOBAL ONLINE CONSUMER CONFIDENCE, CONCERNS AND SPENDING INTENTIONS
Global online confidence declined to its lowest level in six quarters to 89 as economic recovery hit a stumbling block and recessionary jitters again reverberated around the world, according to Nielsen’s quarterly Global Online Consumer Confidence Survey.

     

 

ASIA PACIFIC AND MIDDLE EAST/AFRICA REACH HIGHEST CONFIDENCE LEVELS ON RECORD; SOUTHERN & EASTERN EUROPE DIP TO NEW LOWS
Global online consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies, according to an online study released today by The Nielsen Company (NYSE:NLSN). Asia Pacific’s* consumer confidence index jumped 10 points from last quarter to reach 107 – the highest score on record and Middle East/Africa surged 17 points to a new high of 106.

     

  MARKET INFORMATION DIGEST, A PANORAMIC VIEW OF THE FMCG MARKET IN TAIWAN
The 2011 Nielsen Taiwan Market Information Digest (MID) is a concise reference book of the Fast Moving Consumer Goods Sector in Taiwan, and your key to essential facts and insights of over 100 FMCG categories. The latest MID additionally includes brand penetration, consumer profile and advertising investing for some categories.
     

 

NIELSEN TRUST ADVERTISING GLOBAL REPORT 2009
Personal recommendtations and consumer options posted online are the most trusted forms of advertising globally. However, brand websites score as highly as online consumer opinions; brand sponsorships have seen the greatest increase in levels of trust amongst Internet consumers since 2007

     

 

FIND OUT WHAT SHOPPERS REALLY THINK WITH SHOPPERTRENDS
With the continuing trend towards retail concentration and the emergence of the marketing “savvy” consumer, there has never been so much competition for retail spend. In turn, this has generated continuous change and development in the field of grocery retailing. How can you stay ahead of the curve and find out what shoppers really think across the globe?

     

Nielsen 2011 Online Shopping Report

2011 Nielsen Taiwan Market Information Digest

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