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CONSUMER CONFIDENCE IS ON THE REBOUND AS CONSUMERS START THINKING BEYOND THE RECESSION
The world is emerging from the economic crisis and, with it, global consumer confidence is rebounding, according to the latest edition of the Nielsen Global Consumer Confidence Index, which jumped from 77 index points in April to 86 points this month. Brazil and key Asian markets are posting double-digit increases in consumer sentiment, while the U.S. recorded its first increase in consumer confidence since 2007. |
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NIELSEN TRUST ADVERTISING GLOBAL REPORT 2009
Personal recommendtations and consumer options posted online are the most trusted forms of advertising globally. However, brand websites score as highly as online consumer opinions; brand sponsorships have seen the greatest increase in levels of trust amongst Internet consumers since 2007 |
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MARKET INFORMATION DIGEST, A PANORAMIC VIEW OF THE FMCG MARKET IN TAIWAN
The 2009 Nielsen Taiwan Market Information Digest (MID) is a concise reference book of the Fast Moving Consumer Goods Sector in Taiwan, and your key to essential facts and insights of over 100 FMCG categories.
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FIND OUT WHAT SHOPPERS REALLY THINK WITH SHOPPERTRENDS
With the continuing trend towards retail concentration and the emergence of the marketing “savvy” consumer, there has never been so much competition for retail spend. In turn, this has generated continuous change and development in the field of grocery retailing. How can you stay ahead of the curve and find out what shoppers really think across the globe? |
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CONSUMER CONFIDENCE, CONCERNS, SPENDING AND ATTITUDES TO RECESSION: A GLOBAL NIELSEN CONSUMER REPORT
A new US president, climate, super power and crisis. 2008 left no emotion untouched, from exhilaration to exhaustion no one can deny it has been a year that has made consumers sit up and listen. In the latest findings from the Nielsen Global Consumer Confidence Survey covering 52 markets and over 26,202 online consumers, Nielsen looks to uncover how consumers globally are coping with the ups and downs and what measures they are taking to ensure their financial future is secure.
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INSIGHTS INTO OTC AND PHARMACY
Consumer Decision Making: “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products
Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness. |
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CONSUMER CONFIDENCE, CONCERNS AND SPENDING INTENTIONS: A GLOBAL NIELSEN CONSUMER REPORT
In the face of mounting global economic and social pressures, consumers across the globe are slowly tightening their belts. According to the latest Nielsen Global Consumer Confidence Survey, global consumer confidence has fallen from 97 to 94 in the last six months. It’s not all grim tidings, however: Norway and India continue to tussle for the top spot, recording impressive scores of 135 and 133 respectively.
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CONSUMERS AND DESIGNER BRANDS: A GLOBAL NIELSEN CONSUMER REPORT
In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past few years. The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and these are generous payoffs for designer brands that dare to diversify. |
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