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Trends
& Insights
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CONSUMER CONFIDENCE, CONCERNS, SPENDING AND ATTITUDES TO RECESSION: A GLOBAL NIELSEN CONSUMER REPORT
A new US president, climate, super power and crisis. 2008 left no emotion untouched, from exhilaration to exhaustion no one can deny it has been a year that has made consumers sit up and listen. In the latest findings from the Nielsen Global Consumer Confidence Survey covering 52 markets and over 26,202 online consumers, Nielsen looks to uncover how consumers globally are coping with the ups and downs and what measures they are taking to ensure their financial future is secure.
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NIELSEN MARKET SNAPSHOT--A PANORAMIC VIEW OF THE MARKET
Nielsen Market Snapshot is a concise reference report that includes information on retail sales, consumer purchasing behaviour, and marketing investments for Fast Moving Consumer Goods in Taiwan, and your key to essential facts about and insights on the categories you are targeting. This is a panoramic view of the market before you put a huge investment in
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INSIGHTS INTO OTC AND PHARMACY
Consumer Decision Making: “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products
Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness. |
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CONSUMER CONFIDENCE, CONCERNS AND SPENDING INTENTIONS: A GLOBAL NIELSEN CONSUMER REPORT
In the face of mounting global economic and social pressures, consumers across the globe are slowly tightening their belts. According to the latest Nielsen Global Consumer Confidence Survey, global consumer confidence has fallen from 97 to 94 in the last six months. It’s not all grim tidings, however: Norway and India continue to tussle for the top spot, recording impressive scores of 135 and 133 respectively. |
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CONSUMERS AND DESIGNER BRANDS: A GLOBAL NIELSEN CONSUMER REPORT
In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past few years. The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and these are generous payoffs for designer brands that dare to diversify.
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Banking Services & Loyalty: a global Nielsen consumer report
As consumers switch in increasing numbers to online banking, the voice of the bank brand is shifting from the High Street to the Web Site, with 32 percent of the world’s Internet users banking online at least two or three times a week, and 14 percent of them claiming to bank online as often as daily, according to a study just release by The Nielsen Company. |
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