Data Integration: The Bigger Picture for Smarter Business Decisions
As the world’s most experienced research company, we know that retail tracking data will only provide part of the story about your marketing performance. Knowing how much you sold is one thing, understanding the person who bought and why it sold is something else altogether.

A Holistic Approach to Understanding the Real Impact of Your Marketing Initiatives
There is a growing expectation among clients when purchasing marketing research, that research suppliers should no longer deliver ‘simply data’ but instead provide ‘actionable insights.’

Monitoring Consumer Acceptance of a New Product Launch
As with any new product launch or line extension, it is critical during the early stages to monitor product acceptance amongst consumers. Early indications allow for fine-tuning of the marketing mix to maximise year one sales opportunities and establish a solid foundation for growth.

Does One Brand Strategy Fit All Channels?
Broadening distribution channels has long been seen as a way to
increase the sales of categories and brands. This is particularly true in
categories that rely heavily on impulse purchases – if you can range in
additional channels, you increase your chances of converting that
store’s traffic into buyers of your brand.

A 360º View of Fast Food and Impulse Habits
There is huge market growth potential for retailers and manufacturers in the out-ofhome, fast food and impulse sector. According to a survey conducted during the establishment of the I-Scan™ Impulse individual consumer panel in Hong Kong, people make an average of 20 ‘impulse’ food and drink purchases per month.

Do Consumers Do As They Say?
A significant advantage consumer panel data brings to both manufacturers and retailers is the ability to view behavioural and attitudinal measures from the same households. As these measures are combined, they yield consumer insights not possible through standalone customised survey research projects.