Benedito C. Villanueva is senior client-solutions director at The Nielsen Company Taiwan Ltd. In addition to several years of psychological research as an academician, Benny has worked extensively in the marketing-research field for more than 25 years. Having spent the first 10 years in the corporate research unit of San Miguel Corporation (the Philippines’ largest food-and-beverage conglomerate) and over 15 years as a marketing-research supplier/consultant, Benny combines his expertise in designing research projects with his deep appreciation of the marketing issues that need to be addressed to provide clients solid marketing recommendations.
Benny is equally adept at the application of qualitative and quantitative techniques, having several years of focus-group moderating experience and having applied multivariate statistical procedures to perform segmentation and key-driver analyses. Returning to Nielsen after five years’ assignment at Nielsen Indonesia, Benny holds a master’s degree in psychology from the University of the Philippines where he also taught behavior analysis, social psychology, statistics, and research methodology at both the undergraduate and graduate levels. Benny’s special interest lies in the areas of segmentation research and advertising evaluation.
Benedito C. Villanueva is senior client-solutions director at The Nielsen Company Taiwan Ltd. In addition to several years of psychological research as an academician, Benny has worked extensively in the marketing-research field for more than 25 years. Having spent the first 10 years in the corporate research unit of San Miguel Corporation (the Philippines’ largest food-and-beverage conglomerate) and over 15 years as a marketing-research supplier/consultant, Benny combines his expertise in designing research projects with his deep appreciation of the marketing issues that need to be addressed to provide clients solid marketing recommendations.