 With 15 years of market research experience, Sareem began her research career with Gallup Taiwan, and joined Nielsen Taiwan in 1999. Prior to her rejoining Nielsen Taiwan in 2008, Sareem spent two years with J.D. Power and Associates in Singapore, conducting customer-satisfaction researches for clients across Asia Pacific.
Sareem has extensive qualitative research experience on a number of product categories, ranging from personal care, food and beverage, household products, retail services, automobiles, consumer durables, banking, pharmaceutical and health care, telecommunications, entertainment, publications, and apparels. Her fields of expertise include consumer exploration, new product development, communication evaluations, strategic brand development. As an experienced professional, she provides clients consumer insights and sophisticated techniques and analysis to answer clients’ pressing questions and help clients win in the marketplace.
Sareem holds a bachelor’s degree in mass communications from Tamkang University. |
